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    Comparing the Best New Sensory Toys for Kids

    ·November 16, 2025
    ·14 min read
    Comparing the Best New Sensory Toys for Kids

    Are you searching for the best new sensory toys for your child this year? Tactile balls, squishy sets, magnetic blocks, vestibular toys, and auditory toys are among the top new sensory toys for 2025. These new sensory toys offer children exciting sensory experiences and innovative designs, along with valuable benefits. Thumbsie® earned Silver in the Best Health & Wellbeing category at the Junior Design Awards. With their engaging textures, sounds, movement, and hands-on play, these new sensory toys are sure to delight kids.

    Key Takeaways

    • Try different sensory toys like tactile balls, squishy sets, and magnetic blocks. These toys can make playtime more fun for your child.

    • Pick toys that fit your child's needs. Calming squishies can help with stress. Vestibular toys help with movement and coordination.

    • Use many kinds of sensory toys to keep playtime interesting. This helps your child learn new skills.

    • Think about safety and age when you choose toys. Make sure the toys are right for your child's age and stage.

    • Find toys that do not cost too much. Look for sales to get good sensory toys and save money.

    Best New Sensory Toys of 2025

    Are you excited to learn about new sensory toys for kids this year? Experts say 2025 has many cool new toys. These toys help kids stay calm and focus better. Sensory circuits are popular now. They use movement to keep kids awake and interested. Toys have bright colors that make kids happy and creative. Interactive toys like the Snowstorm Tube and Hallucination Projector change how kids play with their senses.

    Here’s a quick list of the best new sensory toys you should know:

    Tactile Balls

    Tactile balls are made for touching. They have soft, bumpy, or spiky textures. Kids can squeeze, roll, or toss them. These balls help with fine motor skills and stress relief. Many are bright and easy to see.

    Squishy Sets

    Squishy sets are very popular now. Kids like to squeeze and stretch them. They come in fun shapes, like animals or food. Squishy sets help kids feel calm and keep their hands busy.

    Magnetic Blocks

    Magnetic blocks are easy to build with. You snap them together and pull them apart. These blocks help kids solve problems and use their imagination. Kids build towers, houses, and simple circuits.

    Vestibular Toys

    Vestibular toys help kids move around. Swings, balance boards, and spinning seats help with coordination. These toys fit well in sensory circuits. Kids can use them to burn energy and stay focused.

    Auditory Toys

    Auditory toys make sound fun. There are musical instruments, sound tubes, and gadgets. These toys help kids listen and learn rhythm. Some use lights and colors for extra fun.

    Tip: Mix different sensory toys to match your child’s likes and needs. This can help them play longer and enjoy it more.

    Tactile Balls Review

    Tactile Balls Review
    Image Source: pexels

    Overview

    If you want a toy that keeps your child’s hands busy and helps them relax, tactile balls are a smart choice. These balls stand out among new sensory toys because they offer unique textures and shapes. Kids love to squeeze, roll, and toss them. You’ll notice how quickly they grab attention and help kids focus.

    Features

    Here’s a quick look at what makes tactile balls special:

    Feature

    Description

    Compression

    38

    Construction

    2 Layers

    Core

    HyperElastic SoftFast™ Core

    Cover

    Hybrid

    Dimple Pattern

    Optimised Aerodynamic Design

    Personalization

    Custom designs for gifts or personal use

    These features mean the balls feel soft but bounce back fast. You can pick designs that match your child’s favorite colors or interests.

    Pros

    • Easy to grip and squeeze

    • Durable construction

    • Customizable designs

    • Helps with stress relief and focus

    • Bright colors attract attention

    Cons

    • Some balls don’t include a note for gifting

    • May be too small for very young children

    • Limited sound or light features

    Who It's For

    Tactile balls work well for kids who need to fidget or calm down. If your child likes to touch and explore, these balls are perfect. They also help kids who struggle with focus or anxiety.

    Unique Value

    You get a toy that combines comfort and fun. The HyperElastic SoftFast™ Core makes each ball soft but strong. Personalization lets you create a special gift. Kids enjoy the different textures and patterns.

    Real-Life Use

    Parents say tactile balls help during homework or quiet time. One review gave them a 93% rating. A parent said, “4 stars due to not being able to write a note/inside box. As balls had been brought as a gift the receiver wasn’t aware of who the gift came from.” Kids use them at home, in the car, or at school.

    Tip: Keep a tactile ball in your child’s backpack for quick stress relief during busy days.

    Pricing

    You’ll find tactile balls in a wide price range. Basic models start around $8. Custom designs or multi-packs can cost up to $25. Look for deals if you want to buy several at once.

    Squishy Sets Review

    Overview

    Squishy sets are very popular this year. Kids like how these toys feel. When you squeeze them, they slowly go back to their shape. Squishy sets are new sensory toys for 2025. They have fun shapes and bright colors. These toys are good for playtime or stress relief.

    Features

    Here are some cool squishy sets for kids in 2025:

    Toy Name

    Best For

    Features

    Animal Paw Taba Squishy

    ADHD kids, sensory seekers

    Paw-shaped design, ultra soft foam, portable

    Butterfly Taba Squishy Toy

    stress relief, kawaii collectors

    Butterfly shape, durable soft foam, safe for kids

    Love Taba Squishy Toys

    Stress relief gifts, teens

    Heart design, soft slow-rising foam, anti-stress benefits

    Labubu Taba Squishy Toys

    kawaii collectors, kids

    Labubu character design, soft slow-rising foam, portable

    Soft Release Squeeze Cat Toy

    Anxiety relief, cat lovers

    Cat-shaped design, super soft texture, durable foam

    Squishy Fidget Toys

    kids, sensory seekers

    Multiple squishy designs, soft foam, child-safe materials

    Slow Rise Pikachu Squishy

    Pokémon fans, collectors

    Pikachu design, soft & safe foam, slow-rising effect

    Pros

    Cons

    • Some squishy toys can rip if squeezed too hard.

    • Foam can get dirty and pick up dust.

    • Not every design is liked by all kids.

    • Slow-rising foam takes longer to bounce back.

    Who It's For

    Squishy sets are great for kids who need to fidget. They help kids calm down and relax. If your child has trouble with senses, these toys are helpful. Kids who like bright colors or special smells will enjoy them. Squishy sets let kids show feelings in a safe way.

    Unique Value

    Squishy sets are more than just toys. They have bright colors and cool shapes. Kids can squeeze, stretch, and play with them. These toys help kids share feelings while having fun. Squishy sets let children explore textures and emotions.

    Real-Life Use

    Kids use squishy sets in sensory play games. In 'Feely bags,' kids guess toys by touch. In 'Tuff spots,' kids play with messy things and different textures. These games help kids learn about touch and improve their senses.

    Tip: Put a squishy toy in your child’s pocket or backpack. It helps them feel calm during busy days.

    Pricing

    Squishy sets cost about $10 for simple packs. Themed sets or special characters can cost up to $30. Single squishy toys are cheaper, but packs are a better deal. Choose sets with strong foam and safe materials for kids.

    Magnetic Blocks Review

    Magnetic Blocks Review
    Image Source: unsplash

    Overview

    Magnetic blocks have become a favorite among kids and parents in 2025. You can snap these blocks together and pull them apart with ease. They make building fun and simple. Many families choose magnetic blocks because they help kids learn while they play. If you want new sensory toys that spark creativity, magnetic blocks are a great pick.

    Features

    Check out what sets magnetic blocks apart this year:

    Design Element/Safety Feature

    Description

    Large parts to minimize choking hazards

    Designed for toddlers, ensuring safety during play.

    Hands-on introduction to magnetic principles

    Encourages early STEM learning through tactile interaction.

    Open-ended building opportunities

    Promotes creativity by allowing children to create various structures without strict guidelines.

    Progressive skill-building

    Toys evolve with your child’s development, from simple to complex builds.

    Varied themes and sets

    Keeps play engaging and encourages exploration through diverse motifs.

    Pros

    • You help your child build fine motor skills and critical thinking.

    • Magnetic blocks support curiosity about science and magnets.

    • The blocks have smooth edges and safe materials for all ages.

    • Kids can create anything they imagine, from towers to animals.

    • Sets come in many colors and themes, so play never gets boring.

    Cons

    • Some sets can be pricey, especially larger ones.

    • Small pieces may get lost if not stored properly.

    • Younger kids might need help with complex builds.

    Who It's For

    Magnetic blocks work well for kids who love to build and explore. If your child enjoys hands-on play and likes to figure out how things work, these blocks will keep them busy. They also suit kids who need help with focus or fine motor skills.

    Unique Value

    You get a toy that grows with your child. Magnetic blocks start simple but can become more challenging as your child learns. They introduce basic physics and cause-and-effect in a fun way. The blocks also offer a safe, sensory-rich experience thanks to their beechwood construction and smooth edges.

    Real-Life Use

    Many parents say their kids play with magnetic blocks for hours. You might see your child build a castle one day and a rocket ship the next. Teachers use these blocks in classrooms to teach science and teamwork. Kids love the satisfying click when the magnets connect.

    Tip: Store magnetic blocks in a clear bin so your child can see all the pieces and get inspired to build.

    Pricing

    You can find small starter sets for about $20. Larger themed sets or advanced kits can cost up to $60. Look for sets with safety certifications and durable materials to get the best value.

    Vestibular Toys Review

    Overview

    You want your child to move and play. Vestibular toys help with this. These toys include swings, balance boards, spinning seats, and mini trampolines. They help your child’s body learn about motion and space. Many parents and therapists like vestibular toys as new sensory toys for 2025. Kids feel more focused and calm after using them.

    Features

    Vestibular toys have features that help your child’s senses. Here are some highlights:

    • Swings and spinning seats adjust for different ages

    • Balance boards have non-slip surfaces for safety

    • Frames are sturdy and surfaces are easy to clean

    • Compact designs fit inside your home

    • Toys have bright colors and fun shapes

    You can put these toys in a playroom or living room. Most are easy to set up and do not need special tools.

    Pros

    • Improves balance and coordination

    • Lets your child use energy safely

    • Helps kids focus and feel calm

    • Good for many ages and abilities

    • Makes kids want to move and play

    Note: Occupational therapists use vestibular toys to help kids with sensory needs. These toys can help kids learn self-care and social skills.

    Cons

    • Some toys need a lot of space

    • Better toys can cost more money

    • Young kids need an adult to watch them

    • Not every toy fits in every home

    Who It's For

    Vestibular toys are best for kids who need to move to focus. If your child has autism, ADHD, or sensory differences, these toys can help. They are also good for kids who like to spin, rock, or bounce.

    Unique Value

    Vestibular toys do more than entertain. They help your child’s sensory system and make them feel calm. Schools use these toys in sensory circuits to help kids get energy or relax. Swings and balance boards help kids practice balance and coordination. Playtime becomes fun and helps kids feel better.

    Here are the main benefits:

    Benefit

    Description

    Supports Vestibular Input

    Helps your child learn about motion and balance, making body awareness better.

    Offers Calming Visual Stimulation

    Rhythmic motion helps your child feel less stressed and anxious.

    Engaging for Additional Needs

    Attracts kids with autism, ADHD, and sensory differences, helping with emotions.

    Real-Life Use

    Your child might use a swing or balance board to relax after a busy day. Many families use mini trampolines for quick movement breaks. Teachers put vestibular toys in sensory rooms to help kids focus. Rocking, spinning, and bouncing help kids control their senses and get ready to learn.

    Pricing

    Small balance boards cost about $25. Swings and spinning seats cost $40 to $120. Bigger indoor play sets cost more. Choose toys with strong materials and safety features for the best value.

    Auditory Toys Review

    Overview

    You want your child to explore sound in fun ways. Auditory toys make this possible. These toys use music, stories, and interactive sounds to grab attention. You’ll find options like talking plushies, sound tubes, and mini keyboards. Kids love pressing buttons and hearing new noises. Auditory toys stand out among new sensory toys because they turn listening into play.

    Features

    Feature

    Description

    Interactive Sounds

    Toys play music, stories, or animal noises

    Volume Control

    Adjustable settings for safe listening

    Light-Up Elements

    Some toys flash lights with sounds

    Durable Materials

    Built to handle drops and bumps

    Age-Appropriate Content

    Stories and songs for different age groups

    You can pick toys that match your child’s interests, from animal sounds to favorite songs.

    Pros

    • You help your child build listening skills.

    • Auditory toys improve attention spans.

    • Kids learn rhythm and patterns through play.

    • These toys support language development.

    • Many options are portable for travel.

    Tip: Try mixing auditory toys with other sensory toys for a richer play experience.

    Cons

    • Some toys can get loud and distract others.

    • Batteries may run out quickly.

    • Not every child enjoys sound-based play.

    • Limited tactile features compared to other toys.

    Who It's For

    Auditory toys work best for kids who love music, stories, or talking gadgets. If your child learns by listening, these toys will keep them engaged. They also help kids who need extra support with language or attention.

    Unique Value

    You get more than just sound. Auditory toys stimulate your child’s senses and help them focus. Listening to audio stories builds attention and sparks imagination. Musical instruments and talking toys teach rhythm and patterns. Your child learns through play and develops important skills.

    Real-Life Use

    Kids use auditory toys during quiet time or group play. You might see your child listen to a story while winding down for bed. Teachers use sound tubes and keyboards in classrooms to teach rhythm and listening. Parents say these toys help kids stay calm and focused.

    Note: Choose toys with adjustable volume to protect your child’s hearing.

    Pricing

    Basic sound toys start at $12. Musical sets and talking plushies cost $25 to $50. High-tech options with more features can reach $80. Look for toys with sturdy construction and safe sound levels.

    New Sensory Toys Comparison Table

    Features

    You want to know what makes each toy different. Here is a table that shows the main features for each toy type:

    Toy Type

    Main Features

    Tactile Balls

    Soft, bumpy, or spiky textures; squeezable; bright colors; custom designs

    Squishy Sets

    Slow-rising foam; fun shapes; portable; safe materials

    Magnetic Blocks

    Snap-together pieces; open-ended building; smooth edges; STEM learning

    Vestibular Toys

    Swings, balance boards, spinning seats; adjustable; sturdy frames

    Auditory Toys

    Interactive sounds; volume control; light-up elements; age-appropriate content

    Pros

    You want to see what is good about each toy. Here is a table that lists the best things:

    Toy Type

    Pros

    Tactile Balls

    Easy to grip; stress relief; customizable; helps focus

    Squishy Sets

    Calming; improves finger strength; many shapes/colors; safe for kids

    Magnetic Blocks

    Builds motor skills; sparks creativity; safe; grows with child

    Vestibular Toys

    Improves balance; burns energy; calming; good for many ages

    Auditory Toys

    Builds listening skills; supports language; portable; teaches rhythm

    Lovevery

    High-quality materials; developmentally appropriate; proven effectiveness

    Cons

    Every toy has some things that are not perfect. Here is a table that shows what to watch out for:

    Toy Type

    Cons

    Tactile Balls

    May be small for young kids; limited sound/light features

    Squishy Sets

    Can rip; foam attracts dust; slow to bounce back

    Magnetic Blocks

    Pricey sets; small pieces can get lost; younger kids need help

    Vestibular Toys

    Needs space; higher cost; adult supervision needed

    Auditory Toys

    Can be loud; batteries run out; not for every child

    Lovevery

    More expensive; subscription may not suit everyone; limited customization

    Target Audience

    You want to choose the right toy for your child. Here is a table that shows which kids will like each toy:

    Toy Type

    Best For

    Tactile Balls

    Kids who fidget, need stress relief, or love textures

    Squishy Sets

    Kids who need calming, sensory seekers, collectors

    Magnetic Blocks

    Builders, curious kids, STEM learners

    Vestibular Toys

    Movers, kids with autism/ADHD, sensory differences

    Auditory Toys

    Music lovers, listeners, kids needing language support

    Lovevery

    Parents wanting high-quality, guided play experiences

    Pricing

    You want to know how much each toy costs. Prices are different for each type and brand. Here is a table that compares prices:

    Toy Type / Product Name

    Price Range (USD/GBP)

    Tactile Balls / Sensory Ball Pack

    $8–$25 / £48+

    Squishy Sets

    $10–$30

    Magnetic Blocks

    $20–$60

    Vestibular Toys

    $25–$120+

    Auditory Toys

    $12–$80

    Ark Sidekick Chewy

    £18.60

    Visual Effects Sensory Bag

    £104+

    Ear Defenders (Black)

    £15+

    Tactile Weighted Hedgehog

    £46.80+

    Mirage LED Projector

    £570+

    Top Sensory Product

    £1,122

    Bar chart comparing prices of top new sensory toys for kids in 2025

    Tip: You can find sensory toys for any budget. Look for sales and check safety before you buy.

    You want your child to have the best toys. Think about what your child needs most. Worry monsters, weighted toys, or LED sensory balls help with stress. If your child likes to move, climbing and balance toys build confidence. Messy play and sound stations are fun for creative kids. Always check that toys are safe and made well. Occupational therapists say to mix textures, movement, and sounds in a Sensory Box. Try new sensory toys that fit your child’s age, interests, and budget. Share your favorite toys or tips with other parents!

    FAQ

    What age are sensory toys best for?

    You can find sensory toys for babies, toddlers, and older kids. Most toys list a recommended age on the box. Always check for small parts if your child is under three.

    How do I clean sensory toys?

    You can wipe most sensory toys with a damp cloth. Some toys, like squishy sets, need gentle soap and water. Always read the care instructions before cleaning.

    Are sensory toys safe for kids with allergies?

    You should check the materials before buying. Many sensory toys use hypoallergenic foam or plastic. If your child has allergies, look for toys labeled “safe for sensitive skin.”

    Can sensory toys help with focus and anxiety?

    Yes! Sensory toys give your child something to touch, squeeze, or listen to. This helps them calm down and pay attention. Many teachers use sensory toys in classrooms for this reason.

    See Also

    Evaluating Tactile Toys for Children with Unique Requirements

    Which Sensory Toys Are Most Favored by Parents Today

    Best Chewable Sensory Toys for All Ages in 2025

    Comparing Tactile Toys for Daily Fun and Engagement

    Essential Information About Sensory Toys for Kids This Year

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